Electronic Arts Inc. announced today that Peter Moore has joined EA as the new President of EA Sports division. Moore worked on Microsoft as corporate vice president of the Interactive Entertainment Business in the Entertainment and Devices Division, leading both the Xbox and Games for Windows businesses. Prior to joining Microsoft, he was president and COO of SEGA of America, where he was responsible for overseeing SEGA’s video game business in North America. Moore begins his new job at EA Sports on September 4th.
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